AdWeek: Infographic: Here are the type of ads Super Bowl LI viewers are most looking forward to

While it’s impossible to know just which of Super Bowl LI’s advertisers will score the biggest touchdown with consumers, the prediction game is getting a little easier thanks to new survey from data company Fluent, which asked likely viewers what they’re most looking forward to seeing (and how they’ll be watching it).

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Softway

Softway is a digital agency in the business of transformation. Digital. Cultural. Procedural. Professional. Even personal—we can transform anything. We do it through love—love for the work, love for our clients, and love for each other. In fact, we’ve been proving that love can be a business strategy since 2003. Stop by our office in Houston or Bengaluru to see what we can do for you.

Other Infographics
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25 Fascinating Years of Digital Advertising

Infographic | December 30, 2019

Digital advertising has come to redefine the marketing landscape, an evolution which has been taking shape since the early 1990s.A key factor that's led advertising to turn digital is ceaseless technological innovation, a phenomenon that's unlikely to slow down. From banner ads to artificial intelligence, digital advertising has traversed an eventful journey in the never-ending pursuit of delivering the right message to the right person at the right time.

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This Is Your Brain on Advertising

Infographic | December 29, 2019

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.

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Guarantee the Success of Your Display Campaigns

Infographic | June 5, 2022

With increased market noise and competition for your audience’s attention, making sure your brand stays on top of your buyer’s minds can be challenging. However, research shows that well-thought-out brand advertising campaigns impact IT buyers' decisions across every stage of the funnel.

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How In-App Advertising is Collecting Your Data

Infographic | December 10, 2019

More than 9 in 10 Americans feel they’ve lost control of their personal data to corporations who mine their data from social media, connected devices, and more. But how does this collected data potentially compromise your business? When you have a business phone, these apps are still collecting data about you – where you are making your sales calls, where you are having meetings, and more. Could this data potentially be used to harm your business? What can you do about it?

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The Best Times to Post on Social Media According to Research

Infographic | February 18, 2020

Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of studies and reports, which highlights when brands in a range of sectors tend to see the most engagement on each of the major social platforms.

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The ABCs of Compelling Visual Ads

Infographic | December 4, 2019

This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable ... the list goes on.

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Spotlight

Softway

Softway is a digital agency in the business of transformation. Digital. Cultural. Procedural. Professional. Even personal—we can transform anything. We do it through love—love for the work, love for our clients, and love for each other. In fact, we’ve been proving that love can be a business strategy since 2003. Stop by our office in Houston or Bengaluru to see what we can do for you.

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