American Advertising: From ‘Mad Men’ to Silicon Valley

January 23, 2019

Gone are the days of smoky, whiskey-infused boardroom meetings, a gaggle of middle-aged men talking strategy — among other things — seated around a table in starched suits, while well-coiffed secretaries take notes and schedule important client lunches. It’s been almost 60 years since the “Mad Men” era of generations past, and safe to say, advertising has come a long way, baby.

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R2C Group

R2C Group is a performance-driven creative and media agency with sophisticated, data driven, end-to-end marketing capabilities. We link brand strategy, creative and production to dynamic media buying and advanced analytics – achieving unbeatable success for our clients. We have proven that it is possible to deliver on both sales and branding without making sacrifices. We call it Transactional Brand Building.

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The evolution of digital advertising infographic

Infographic | January 1, 2020

From static display ads to engaging interactive formats with dynamic messaging and video, digital advertising has evolved at a rapid pace over the past 25 years. Here’s a look back at the key milestones that shaped the industry.

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Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Infographic | April 12, 2021

Though a cookie-less future looms, 78% have no third-party plan. With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies are phased out, brands and publishers are feeling the heat.

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The History of Google Ads 20 Years in the Making

Infographic | June 10, 2022

Google Ads’ history dates back to the year 2000 and has evolved into one of the most (if not the most) indispensable platforms for digital advertisers. From its start as an auction system to introducing Site Targeting, adding Quality Score, Customer Audiences, interest-based display ads, sitelink extensions, remarketing and everything in between, AdWords becomes more robust each passing month.

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The ABCs of Compelling Visual Ads

Infographic | December 4, 2019

This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable ... the list goes on.

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LinkedIn Provides an Overview of Effective Ad Targeting

Infographic | May 16, 2021

LinkedIn has shared a new overview of its various ad targeting options, along with some tips to help maximize your campaign performance, and reach the right consumers at just the right time via LinkedIn ads. With more businesses re-opening, and looking to return to growth in the wake of the pandemic, that could open up new opportunity, but in order to seize on such, you'll need to ensure the right people are aware of your products and services.

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This Is Your Brain on Advertising

Infographic | December 29, 2019

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.

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Spotlight

R2C Group

R2C Group is a performance-driven creative and media agency with sophisticated, data driven, end-to-end marketing capabilities. We link brand strategy, creative and production to dynamic media buying and advanced analytics – achieving unbeatable success for our clients. We have proven that it is possible to deliver on both sales and branding without making sacrifices. We call it Transactional Brand Building.

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