Barriers to Cross-Channel Marketing Success

June 5, 2015

You've heard it a thousand times: Customers expect a consistent experience across channels. And most marketers would love to deliver just that. Doing so is anything but easy. According to Experian's “2015 Digital Marketer Report,” marketers face a bevy of challenges in achieving cross-channel marketing success. The top three barriers among marketers in North America: they lack a single view of the customer, their current technology is inadequate, and their organizational structure doesn't provide the necessary support.

Spotlight

Student Advantage

Student Advantage, LLC is a leading integrated media and commerce company focused on the higher education market. Student Advantage works with hundreds of colleges, universities and campus organizations, and thousands of discount locations nationwide to develop products and services enabling students to make purchases less expensively around campus, across the country, and online. The Company reaches its consumer base offline through the Student Advantage Discount Card and through its website, studentadvantage.com. Student Advantage is a wholly owned subsidiary of The CBORD Group, Inc.

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Spotlight

Student Advantage

Student Advantage, LLC is a leading integrated media and commerce company focused on the higher education market. Student Advantage works with hundreds of colleges, universities and campus organizations, and thousands of discount locations nationwide to develop products and services enabling students to make purchases less expensively around campus, across the country, and online. The Company reaches its consumer base offline through the Student Advantage Discount Card and through its website, studentadvantage.com. Student Advantage is a wholly owned subsidiary of The CBORD Group, Inc.

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