The Complete History of PPC Advertising

Pay-Per-Click advertising has come a long way since its conception in 1996. Over the years PPC marketing has drastically changed, altering advertisers approach to online advertising. Back when the highest bidder was guaranteed the top ranking in the search results, it required a much different strategy than it would today. Now, most pay-per-click search engines use a combination of factors to determine ranking position.

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Eleven, Inc.

We're an independently owned, full-service, integrated communications agency, brand studio, and innovations lab in San Francisco. Our agency has twice been named "One of the Best Places to Work in the Bay Area."? Our people are amazing: smart, funny, ambitious, entrepreneurial, clever, friendly, and a whole bunch of other adjectives that you'd probably want folks using to describe you.

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13 Things Content Marketers Should Know About Email Marketing

Infographic | February 10, 2020

As a content marketer, your top challenge is figuring out how to get relevant content in front of the right people and email marketing is one of the top marketing channels for increasing content engagement. This infographic offers up the latest best practices for content marketing emails in one complete list. See what to improve and what you could gain from some tweaks to your emails.

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Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Infographic | April 12, 2021

Though a cookie-less future looms, 78% have no third-party plan. With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies are phased out, brands and publishers are feeling the heat.

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Guarantee the Success of Your Display Campaigns

Infographic | June 5, 2022

With increased market noise and competition for your audience’s attention, making sure your brand stays on top of your buyer’s minds can be challenging. However, research shows that well-thought-out brand advertising campaigns impact IT buyers' decisions across every stage of the funnel.

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The evolution of digital advertising infographic

Infographic | January 1, 2020

From static display ads to engaging interactive formats with dynamic messaging and video, digital advertising has evolved at a rapid pace over the past 25 years. Here’s a look back at the key milestones that shaped the industry.

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This Is Your Brain on Advertising

Infographic | December 29, 2019

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.

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How In-App Advertising is Collecting Your Data

Infographic | December 10, 2019

More than 9 in 10 Americans feel they’ve lost control of their personal data to corporations who mine their data from social media, connected devices, and more. But how does this collected data potentially compromise your business? When you have a business phone, these apps are still collecting data about you – where you are making your sales calls, where you are having meetings, and more. Could this data potentially be used to harm your business? What can you do about it?

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Spotlight

Eleven, Inc.

We're an independently owned, full-service, integrated communications agency, brand studio, and innovations lab in San Francisco. Our agency has twice been named "One of the Best Places to Work in the Bay Area."? Our people are amazing: smart, funny, ambitious, entrepreneurial, clever, friendly, and a whole bunch of other adjectives that you'd probably want folks using to describe you.

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