The History of Advertising on Facebook

Infographic | May 10, 2021

Google's responsive search ads enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format? A recent infographic from JumpFly outlines tried-and-true techniques that can help advertisers stand out from the competition with their RSAs. Specifically, the piece delves into four best-practices: developing multiple headline options, crafting descriptive descriptions, repurposing existing expanded text ads (ETAs), and creating visually appealing ads.

Infographic | March 4, 2020

An infographic positions a company as an expert or authority on the topic of the infographic, thus helping the business to become a trusted resource. Infographics are also used for content marketing and viral marketing, since most companies strive to create unique content, especially when created by and for their specific vertical market. Infographic marketing is one of the most effective link bait and link-building strategies that can be leveraged to earn links from a variety of domains.

Infographic | December 30, 2019

Digital advertising has come to redefine the marketing landscape, an evolution which has been taking shape since the early 1990s.A key factor that's led advertising to turn digital is ceaseless technological innovation, a phenomenon that's unlikely to slow down. From banner ads to artificial intelligence, digital advertising has traversed an eventful journey in the never-ending pursuit of delivering the right message to the right person at the right time.

Infographic | December 4, 2019

This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable ... the list goes on.

Infographic | December 29, 2019

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.

Infographic | June 5, 2022

With increased market noise and competition for your audience’s attention, making sure your brand stays on top of your buyer’s minds can be challenging. However, research shows that well-thought-out brand advertising campaigns impact IT buyers' decisions across every stage of the funnel.