Getting started with Pinterest ads

In this webinar, Google Customer Experience Specialists talked about how Google Ads tools and services can help grow your business. And how eLama service can make this process more easy, automated and efficient. This free webinar will be extremely valuable to you if you’re just getting started with Google Ads or you’re already advertising but you want to improve your results.

Learn how to successfully implement dynamic ads in your mobile app. Set up dynamic ads on mobile with Facebook SDKs. You should incorporate deep linking and deferred deep linking into your app to provide people using your app with the best experience possible.

Marketing in 2018 was both exciting and eventful between GDPR, Adobe’s acquisition of Marketo, and the rising popularity of conversational marketing, chatbots, voice search and artificial intelligence (AI). So what’s next? What game changers will 2019 include?

The current paper answers two key questions: how direct mails affect different online and offline consumer activity metrics throughout the purchase funnel and how they interact with digital marketing communication tools. Analyzing data from two experimental studies from a large European insurance firm, the results reveal that direct mailing significantly influences consumer activity metrics in the online channel (i.e., online search and clicking behavior), in support of cross-channel effects of direct mailing. Additionally, the results show positive synergy between direct mailing and display advertising. Therefore, despite the rise of digital, direct mailing still serves as an effective marketing tool, both by itself and in combination with digital marketing.