Facebook Dynamic Ads for Mobile

Hello everybody and welcome to the official start time of our webinar. I am not Rich Brooks, in case you didn’t notice, my name is Amanda O’Brien, we’ll talk more about me in just a few minutes. We’re going to do one of our 30 minute webinars, we’re going to be focusing on facebook ads for small business. We’re going to be talking about creating a strategic plan for your facebooks ads, how to make sure they’re successful, creating a budget which a lot of people get hung up on, tips for creating great audiences, knowing when this is working and when it’s not, finding ROI that we can show our bosses, and we’re going to talk about some ads that work along the way.

Advertising scams have plagued the ad tech ecosystem for quite some time, but thanks to industry innovations many protections are now in place. Yet, that does not mean a pesky scam does not sneak through the pipes every now and then. In fact, malvertising – the practice of incorporating malware in online advertisements – is still a prominent practice. Bad actors are evolving their scams and they have proved to be more profitable than before.

Who doesn’t love to have their heartstrings pulled, or their funny bone tickled? As a marketer, it’s vital that the ad creative you produce makes your audience feel something—it’s that response that motivates your audience to act. During this Tech-Talk Webinar, experts from QuickFrame by MNTN discussed why brand marketers should use strong emotions, such as joy, fear, or sorrow, when aiming to rouse and connect with their target audience.

It’s no secret that email marketing isn’t as effective as it once was. With the average email open rate — across all industries — hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Watch this webinar to learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts.