Future-Proofing Your Marketing Technology Stack

In this free auto marketing webinar, 9 Clouds’ sales manager Matt Stoffel and creative director John Nelson walked through the most recent changes to Facebook’s marketing platform, explaining how these new features and regulations could impact your dealership’s digital marketing in 2018 (and beyond).

Join IAB Europe for our Transparency & Consent Framework (TCF) special webinars focused on CTV and consent to find out what solutions exist and how stakeholders can adhere to privacy and data protection regulations. Over two sessions on 29th & 30th November, we will be discussing best practices for the industry for CTV and consent.

In this second webinar of our series on Advanced Research techniques, we look at Advertising Effectiveness for Not for Profit organizations. We all know that old adage that half of all advertising spend is wasted, it’s just that we don’t know which half - but over the last decade or so - with the new neuroscience bringing real understanding of how the brain works – we are getting much better at knowing which types of advertising are most effective – in both the long and short term - and new technology has helped us measure the effect in ways that just weren’t possible before.

Today’s buyers are more informed than ever. With so much information available, shoppers often turn to trusted sources for recommendations that can influence final buying decisions. Social media posts from friends or family, online polls, Q+A and ratings and reviews – these types of customer generated content can make or break a potential sale. Join our experts as we explore how brands can better leverage customer generated content to deliver the word-of-mouth, personalized messaging that inspires people to buy.