Recent disruptions in mobile app technology have changed how money is moving across mobile media. For example, Meta is no longer the single dominant force in social, as TikTok eclipses Facebook and Instagram. Meanwhile, tracking restrictions from Apple and (eventually) Google have changed how ads can be targeted and measured.
Join leaders from IHOP, Wavemaker, Horizon Media and T-Mobile Advertising Solutions for a look at how media and creative strategies are keeping pace with these mobile ad changes.
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townnews
Navigating the ever-changing landscape of digital advertising can be a challenge. At our February customer webinar, Patty Bristol, Ad Ops program manager at TownNews, shared best practices to help you better optimize your overall digital advertising inventory. Using real-life examples and known challenges, Patty showed how using local and programmatic together can create the optimal digital advertising revenue stream.
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Adweek
Trying to do more marketing with less budget this year? You’re not alone in trying to drive savings when working with agency partners. But what’s the cost in terms of quality creative? An improved scope of work and a better-managed briefing process might be the answer, enabling brand advertisers to realize significant efficiency and productivity gains with their agencies. Yet, both activities are often overlooked.
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Falcon
Traditional media models have been turned upside down as new digital options move into the mainstream. Consumer behavior has followed suit, and brands need to revamp their advertising models to take full advantage of the new media market. But what kind of ad experiences will resonate best?
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