Measurement in a Cookieless World: Are You Ready for What’s Next?

Cookieless World
Effective measurement is a fundamental pillar of all marketing. Being able to target the right audience on the right channels and measure the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world.

With the many changes in the legal and technology landscape and the imminent sunset of third-party cookies by 2023, there are two questions that are looming in the marketing world about measurement: How would you measure (and report on) in-channel performance if you do not have access to all the data? What would this mean for cross-channel data attribution?
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OTHER ON-DEMAND WEBINARS

Building an Inspiring Brand Through Customer Engagement

Sirius Decisions

This replay provides the following benefits: Gain a deeper understanding of the attributes of great b-to-b brands and how they strengthen customer engagement. Learn how to empower employees to deliver against your company’s brand promise to engage and inspire customers. Pinpoint the brand enablement and customer engagement activities that drive the greatest impact.
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Create your shopping season path: Tips to elevate your Q4 campaigns

We’ve been collecting your requests throughout the year, and we’ve called in a range of guests to help address the topics that matter most to you. Now, you can watch the recording of our virtual summit: Create your shopping season path: Tips to elevate your Q4 campaigns. In the videos from our event, you’ll follow a fictional brand as they navigate the latest advertising features and best practices, giving you tips for creating or strengthening your shopping season campaigns. Learn at your own pace with a wide range of sessions and global agency success stories.
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Get Ready for CTV’s Ad-Supported Transformation: Everything Marketers Need to Know

The streaming world is preparing for a makeover in the new year. Premium channels from Disney+ to Netflix are debuting their ad-supported channels, creating valuable inventory for advertisers. And for the first time, streaming surpassed linear viewing, meaning there are even more opportunities to make your mark. So how exactly can advertisers prepare for this new landscape?
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Getting started with sponsored ads for KDP authors

Learn how sponsored ads can help KDP authors like you reach new readers and drive more sales. In this webinar, we’ll show you how our self-service advertising solutions can help you promote your books to a wide, relevant audience and inspire readers' loyalty.
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