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How advertisers and agencies now view advertising in post-pandemic times, according to a recent survey conducted by Borrell Associates, is the focus of an INMA Advertising Initiative Meet-Up. Corey Elliott, executive vice president of local market intelligence for Borrell Associates, will share the surprising findings about questions like why they're still buying print newspaper advertising, how streaming video has become one of the hottest marketing products, and where businesses are spending more and where they're making their biggest cuts.

In today’s world, people are demanding more privacy online. Major web browsers have ended (or are ending) their support for third-party cookies and there are increasingly more penalties for privacy law violations. It’s important to develop digital transformation strategies that boost your ability to collect and utilize first-party data. Watch Christopher Harrison (CEO, FullContact) and Kevin Lazorik (Senior Vice President and Co-Founder, Hero Digital) discuss adjusting to a cookieless marketing strategy, embracing contextual privacy, and strategies for creating and supporting your own identity graph.

Are you feeling like your Facebook Ads should be doing more for you? Are you ready to move beyond boosting posts and target specific audiences? Do you want to be able to show the ROI of your ads?

This CLE webinar will provide guidance for counsel of brand owners on recent developments for native advertising. The panel will examine the regulatory landscape and the laws applicable to native advertising. The panel will discuss transparency and disclosure, as well as the steps companies should take to ensure compliance and minimize the risk of FTC scrutiny.