The Branding Value of High Impact Advertising

Effective measurement is a fundamental pillar of all marketing. Being able to target the right audience on the right channels and measure the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world. With the many changes in the legal and technology landscape and the imminent sunset of third-party cookies by 2023, there are two questions that are looming in the marketing world about measurement: How would you measure (and report on) in-channel performance if you do not have access to all the data? What would this mean for cross-channel data attribution?

This CLE webinar will provide guidance for counsel of brand owners on recent developments for native advertising. The panel will examine the regulatory landscape and the laws applicable to native advertising. The panel will discuss transparency and disclosure, as well as the steps companies should take to ensure compliance and minimize the risk of FTC scrutiny.

Programmatic Advertising has recently become the buzz word in the world of Digital Marketing. As a channel, it offers numerous opportunities to tackle multiple business goals and has become an integral part of the media strategy for numerous brands. Join us in this webinar as we dissect and deep dive into the channel’s capabilities and explore how programmatic can fit into your marketing strategy.

Learn from Breakthrough Broker's President Eric Sachs and Co-Host Chelsea Peitz as they dive deep into stories during this on-demand webinar. In addition to exploring how you can build your brand and grow your audience using stories.