The Compliance Side of Advertising and Marketing

Your database is loaded with dormant and less than sales-ready leads, but that doesn't mean they should be ignored. The smart marketer knows better than to rely on the sales team to keep up with less than hot leads over a long period of time. Join us to learn advanced tips for moving leads through the sales funnel with automated lead nurturing.

For our follow-up intermediate session, Mike will be diving into the various types of ad campaigns available to small businesses, including display, social, search, video, text and creative based ads.

The INMA conversation around content economics continues with this video meet-up that will look at breaking down silos to grow digital subscriptions, advertising behind the paywall, and designing paid packages. Join INMA Researcher-in-Residence Grzegorz Piechota and his guests who include Andiara Petterle, vice president of product and operations for RBS in Brazil; Robin Govik, head of digital for Mittmedia in Sweden; Alan Hunter, head of digital for The Times and Sunday Times in the United Kingdom; and Professor Edward Malthouse of the Medill School of Journalism at Northwestern University in the United States.

How to Optimize Amazon PPC (Pay per Click) Sponsored Product Ads in 2018 with Ben from Presto on Learn more about Presto on https://prestozon.com/ use code "ASTEROIDAIM" at checkout for a discount If you're reading this, it's because you're an Amazon FBA seller and want to make more money. I wonder if you realize how powerful Amazon Sponsored Product ads are in 2018? Ben (Presto on) chats with us about all things PPC optimization: cost per click (CPC), advertising cost of sale (ACoS), bids, search terms, keywords, and even the future of Amazon advertising.