In these uncertain times, with added economic pressure, Daniel will share his latest outlook for the industry detailing growth opportunities and the role of new channels. After the presentation, Daniel will take questions from the audience to delve deeper into the markets and channels that will provide opportunities and challenges.
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Targeted advertising brings higher revenues for your video content and strengthens viewer engagement. But how can you scale-up targeted, dynamic ads to mass audiences?
Join Harmonic for a live webinar on How to Deliver Targeted Ads at Scale on October 6, 2022.
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tvsquared
TV advertising, accounting for a $3.1 billion industry in Australia, has proven to be the most effective marketing channel for creating brand awareness and driving both online and offline response. Watch this on-demand webinar to learn about the biggest TV ad trends impacting the Australian market, including: TV’s evolving role as a performance-marketing channel. How advertisers – across industries – are thinking differently about TV-driven direct response.
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Choozle
We know marketers are constantly faced with improving the reach and performance of the campaigns you’re running. With this in mind, we’ve built a new native advertising library that can be leveraged in your Choozle campaigns that drives customer engagement through content-focused, native ad placements. In this webinar, learn what native advertising is, how it differs from other display creative asset types, how to enable native advertising in your Choozle campaign, and what types of campaigns are well-suited to run native ads.
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