WHAT IT MEANS FOR YOUR VIDEO ADVERTISING

Get ready to launch your first campaign with Amazon Ads. This entry-level webinar covers how to use sponsored ads to help Amazon customers discover and purchase your products. We'll focus on how to get your ASINs ready for advertising, ways to jumpstart your sales, and tips for creating your first ad campaign. Our registration walk-through will show you how to get up and running with advertising, and we'll have marketing specialists available to answer your questions.

Facebook advertising is fiercely competitive. As ad spend skyrockets and algorithms change, advertisers are scrambling to find the best ways to generate the most impactful conversions at the lowest costs. There is a lot of confusion, but don’t worry – our experts are here to show you how to optimize Facebook campaigns for your ideal personas and drive them to conversion. In this webinar, DialogTech’s Kelley Schultz and Hanapin’s Mary Hartman will walk you through strategy-altering methods to optimize conversions from your Facebook ads.

Paid Media: Digital Ad Trends – Programmatic/OTT/RTB Because the digital landscape is constantly changing, Anvil’s team always tries to keep a pulse on the latest and greatest in digital trends to ensure we’re bringing innovative strategies and solutions to our clients. In our next webinar, our Paid Specialist, Kari Schroeder, and team will discuss what is new in digital media including OTT, Real-Time Bidding, Programmatic and other advancements in digital.

Inflation is up. Spending is dropping. And now there’s growing talk of a marketer’s nightmare: a recession. When times get tough, brand marketing budgets are the first to go, and TV is often on the chopping block. But what if you didn’t have to turn your back on TV ads? What if they could prove their performance impact, show ROI, and underline the marketing team's value? Join Jon Zucker, senior product marketing manager at MNTN, as he gives advertisers the survival guide for weathering tough times. Jon will look at why brands need to prioritize ad channels with measurable returns, discuss success stories of CTV advertising during the economic uncertainty of COVID and show how TV can be a growth driver during both good times and bad.