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EVENTS

Life Science Advertising and Promotion Regulatory Affairs Conference
LIFE SCIENCE ADVERTISING AND PROMOTION REGULATORY AFFAIRS CONFERENCE
July 23-24, 2019
As life science corporations continue to utilize multiple channels for marketing and advertising patient therapies, Advertising and Promotions Regulatory Affairs teams must remain acutely connected to messaging which makes health claims and which illuminate potential product risks. In addition to di...

Brand Protection & Anti-Counterfeiting Executive Roundtable
BRAND PROTECTION & ANTI-COUNTERFEITING EXECUTIVE ROUNDTABLE
July 24-24, 2019
Consero brings senior executives together to build relationships and gain insights through uniquely intimate networking and learning opportunities. Join like-minded Heads of Customer Experience for inspiration and insight, networking and learning, and proven strategies to improve your business pract...

Weidert Group

Weidert Group, founded in 1980, is an inbound marketing agency for complex industries and a Platinum HubSpot partner. Our team provides all components of an effective inbound marketing effort, including strategy and planning, web design, search engine optimization (SEO), content strategy and development, social media promotion, lead nurturing, and inbound program management.

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Papa John’s is adding more firepower to its marketing program, pledging to spend an additional $80 million on ads and related brand initiatives starting in Q3. The company reported spending $60.8 million on advertising and related costs in 2018. The additional spending pledge is a sizeable bump. The announcement comes just a few months after the firm sealed a deal with basketball great and businessman Shaquille O’Neal to be a brand ambassador, franchisee investor and company board me...
MEDIAPOST
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What does the advertising industry have in common with Burning Man? More than you’d think, according to Sir Martin Sorrell. The spirit of creative disruption that characterizes the annual pop-up creativity festival is akin to the massive changes currently sweeping through the advertising industry, the former WPP chief said in a conversation with Business Insider UK editor-in-chief Jim Edwards at Business Insider’s IGNITION Conference in New York on Tuesday. “There’s a str...
BUSINESS INSIDER
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Google is about to have its Cambridge Analytica moment. A security bug allowed third-party developers to access Google+ user profile data since 2015 until Google discovered and patched it in March, but decided not to inform the world. When a user gave permission to an app to access their public profile data, the bug also let those developers pull their and their friends’ non-public profile fields. Indeed, 496,951 users’ full names, email addresses, birth dates, gender, profile photos...
TECHCRUNCH
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Snapchat has been testing a design toolkit called Lens Studio for a while, and on Dec. 14, it finally made it available to every advertiser so they can create lenses on their own, instead of going through a manual process with the Snapchat team. This move fits Snapchat’s overall ad strategy of making its inventory programmatic. Lens Studio includes templates and guides to help advertisers of varying experience create both standard lenses and more advanced augmented reality 3-D objects and ...
DIGIDAY
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Nov. 19, 2018, Republican Donald Trump’s team spent 44 million dollars on Facebook, with 175,000 different adverts during the 2016 election campaign, compared to a spend of 28 million dollars by Democrat Hilary Clinton. In order to carry out these campaigns, the messages are sent out to Facebook users based on various factors, such as their gender, location or political allegiance. What has been proven is that this micro-targeted advertising on social media was highly effective in persuadi...
YUBANET
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The group, Priorities USA Action, is spreading $6 million across nine television markets in three states, according to a Democratic media buyer. Some of the spending will occur in Wisconsin, a state where the group had not previously spent any money this election and where Donald J. Trump is running close to Mrs. Clinton.
Priorities USA Action will also spend money in Miami and Jacksonville, Fla., for the first time, while adding to its spending across cities in Pennsylvania....

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EVENTS

Brand Protection & Anti-Counterfeiting Executive Roundtable
BRAND PROTECTION & ANTI-COUNTERFEITING EXECUTIVE ROUNDTABLE
July 24-24, 2019
Consero brings senior executives together to build relationships and gain insights through uniquely intimate networking and learning opportunities. Join like-minded Heads of Customer Experience for inspiration and insight, networking and learning, and proven strategies to improve your business pract...

Life Science Advertising and Promotion Regulatory Affairs Conference
LIFE SCIENCE ADVERTISING AND PROMOTION REGULATORY AFFAIRS CONFERENCE
July 23-24, 2019
As life science corporations continue to utilize multiple channels for marketing and advertising patient therapies, Advertising and Promotions Regulatory Affairs teams must remain acutely connected to messaging which makes health claims and which illuminate potential product risks. In addition to di...