home.aspx
 
EVENTS

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...

BlueKai


BlueKai serves as a staple of the Oracle Data Cloud, as well as the Oracle Marketing Cloud. To learn more follow the Oracle Marketing Cloud page on LinkedIn.

RELATED NEWS


The majority of social media platforms offer their own advertising services, but it seems there are many businesses that do not believe it can benefit their business. You’re right if you think advertising campaigns using the likes of Facebook and Twitter can be expensive, but if done correctly, social media advertising could help your business become a success. Have a look at the three reasons below why it’s worth paying for advertising on the popular social media platforms....
THEREALTIMEREPORT
READ MORE

Facebook will demote the posts that directly encourage users to engage with a page, begging for like, shares and comments. With those posts absent from our newsfeeds, Facebook page managers must re-evaluate their engagement strategies. Both clickbait and engagement bait are on Facebook’s watchlist. This means that 2018 will be the year that we’ll notice a shift of content on Facebook, hoping to promote more quality content....
CLICKZ
READ MORE

Olympians Michael Phelps, Ryan Lochte, Missy Franklin and Katie Ledecky appear in this Colle+McVoy commercial for USA Swimming, the sport's national governing body....
ADWEEK.COM
READ MORE

Facebook began testing its Watch Party feature in January, enabling members of a group to view videos together Live or recorded comment on them and react to them. On Wednesday, the social network announced that Watch Party is available to all groups worldwide. Two new features are also being introduced to ease some of the burdens on group administrators and moderators, who were responsible for choosing which videos to add to Watch Parties while the feature was being tested. Co-hosting allows the...
ADWEEK
READ MORE

In 2019, we will see the fight for content intensify whether in terms of production or for the purchase of exclusive rights, content or programs. This will reinforce the fact that premium content is still ruling the roost, not only because it is high quality, but also because of the performance and safety guarantees it offers to advertisers. Only one thing can address the array of challenges advertisers are facing from scale, viewability, transparency, and brand safety to user experience and com...
DIGIDAY
READ MORE

The Nuyorican Poets Cafe, a small performance venue in New York, needed a better way than print to advertise its shows. Daniel Gallant, the cafe’s executive director, said he was spending too much money on print without verifiable results, and he couldn’t make last-minute changes....
ADWEEK
READ MORE

EVENTS

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...