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EVENTS

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

BlueKai


BlueKai serves as a staple of the Oracle Data Cloud, as well as the Oracle Marketing Cloud. To learn more follow the Oracle Marketing Cloud page on LinkedIn.

RELATED NEWS


Facebook reported over $1 Billion in profits in its latest earnings call. $5.63 billion came from advertisements 80 percent of which came just from mobile ads alone. There is no denying that advertisers have been flocking to the social networking giant, as Facebook reported it now has over two million active advertisers. What Facebook does not report on is the number of advertisers who have not properly optimized their campaigns and are wasting money by not running an effective advertising strat...
ENTREPRENEUR
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Twitter has addressed recent accusations regarding shadow banning accounts by explaining how it ranks tweets in search results. Those who are not familiar with the term “shadow ban” may not understand how it has anything to do with search results. So let’s get everyone up to speed with shadow banning. Unlike Twitter’s timeline, which is displayed in reverse chronological order, its search results are algorithmically generated. Twitter ranks tweets in search results by tak...
SEARCH ENGINE JOURNAL
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Netflix is a video-streaming powerhouse, and the following statistics show some of the amazing feats it has accomplished over the years: Netflix currently has more than 125 million subscribers who pay to use its services, and 7.4 million of these were added within the first three months of this year. Netflix’s closest competitor, Amazon Prime, has about 100 million users. Netflix is so successful that in the first quarter of 2018 alone, it added one-half as many subscribers as competitor H...
ADWEEK
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Addressing the issue of business transformation at a media briefing earlier this month, Bérubé said: If there is one thing that has changed it is the technical aspect of marketing. It used to be all about creativity but now a marketer needs to be passionate about technology....
CAMPAIGNLIVE
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At the tone, it’s 8pm, B-U-L-O-V-A Bulova Watch Time.” Thus in 1926, the world’s first radio advertisement grabbed attention. Bulova (now owned by Citizen Watch Co) was founded in 1875 by a Czech immigrant in New York. It rapidly came to prominence with the move from pocket to wristwatches during the first World War, and then introduced the first full line of wristwatches for women. Bulova also aired the world’s first TV commercial, immediately before a Brooklyn Dodgers h...
THE IRISH TIMES
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As the way content is being consumed online continues to change, traditional advertising business models are also changing. Viewers watching content on linear television networks or over-the-top services are preferring to view fewer ads or opting for ad-free services. As a result, media companies are either reducing ad loads on linear television networks or offering targeted advertising products to advertisers. Alphabet’s (GOOG) YouTube platform has become the most-sought-after video platf...
MARKETREALIST
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EVENTS

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...