RedPeg Marketing

Programmatic Advertising

Integral Ad Science, Viant Technology | September 23, 2021

Viant Technology Inc., a leading people-based advertising software company and Integral Ad Science, a global leader in digital media quality, today announced an expanded partnership integrating IAS's CTV fraud pre-bid solution within the Adelphic advertising software, enhancing CTV fraud protection capabilities for brands and agencies. Through the expanded partnership, Viant’s brands and agencies can now optimize their CTV campaigns to avoid known sources of bot fraud an...

winkreport | March 08, 2020

Visual consistency is about perception. It’s the ability to pick out, recognize, and immediately understand something you see. Coca-Cola is a great example of a digital brand. You can instantly recognize the simple, iconic red and white colors paired with its cursive font anywhere and in any language. Even for its holiday campaign, Coca-Cola used its colors to its advantage. Remember the famously adorable polar bears wearing red scarves that stood out from its soft, white fur and snowy bac...

Advertiser Platforms

MGID | November 15, 2022

MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. MGID’s interactive rich media format will allow consumers to engage with ads by dragging and tapping the screen, revealing additional perspectives of an image and extra content. Enriched with all the benefits of MGID’s existing ad formats, incl...

Tru Optik | August 14, 2020

In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace for Connected TV (CTV) and smart speakers advertising campaigns, did so for the first time. With the massive growth in audience size, increased attention across streaming media platforms and concerns regarding brand safety on social media – advertisers demand and require scalable, actionable and privacy compliant targeting across connected media (OTT, st...