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Ad Networks

MGID | April 26, 2022

MGID, the global advertising platform, has launched Creative Safety Rankings across its US network to confirm its commitment to thoughtful, ethical advertising, by ensuring quality ad content that is brand safe and enhances the user experience. Safety Rankings is designed to provide advertisers with clear objective guidelines to publisher’s expectations as it relates to user experience, allowing for a smooth ad-delivery, while protecting and preserving publisher brand and cu...

Ad Tech and Martech

prnewswire | August 21, 2023

Today, Direct Digital Holdings, Inc. a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), announced that it has partnered with Beeswax, a FreeWheel-owned programmatic buying platform. The ad tech group, which is the ninth Black-owned company on the NASDAQ U.S. stock exchange, will collaborate with Beeswax t...

searchenginejournal | March 04, 2020

Google is updating its Google Ads mobile app with new optimization score features and a new dark mode option. Here’s an overview of all the updates rolling out today. The account overview screen will now display account and campaign-level optimization scores as well as their corresponding performance improvement recommendations. Google notes campaigns that have recommendations with the highest potential impact are listed first. This makes it easier for users to prioritize the most critical...

Advertiser Platforms

Model B | August 17, 2021

Model B, an emerging technology company built to address systemic issues throughout the digital ad buying and analytics ecosystem, today announced the launch of Blueprint, the company's proprietary Omnichannel marketing technology. Blueprint is a single tool that integrates five disparate points across the ad planning, buying and analytics landscape, reducing the amount of tech licenses, money and effort necessary to drive better performance. Through this platform, Model B aim...