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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

MP&A Digital & Advertising


MP&A Digital & Advertising, formerly Madigan Pratt & Associates, is a full-service, award-winning advertising and digital marketing agency with more than 25 years of success in the travel, hospitality and luxury services industries.

RELATED NEWS


The prospect of Amazon emerging as the main rival to Google and Facebook’s duopoly over digital media seems increasingly plausible, now that some of the world’s biggest brands are starting to consider it for their budgets. Interest has built since the turn of the year, with RBS Group chief marketing officer David Wheldon and WPP boss Martin Sorrell almost willing the online retailer to break Google and Facebook’s stranglehold on online media by speculating that its advertising ...
DIGIDAY
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‘Facebook’s copying of Snapchat has contributed to the latter’s downfall. Now, it’s Snapchat’s turn to borrow from Facebook’s playbook. Snapchat launched a reach and frequency tool in April that allows marketers to buy Snap ads for a set CPM if planned in advance, akin to TV buying. Facebook started beta testing its tool in early 2014 and launched it later that year. Each system helps advertisers better evaluate how much they will spend to reach a particular a...
DIGIDAY
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Amazon.com Inc. reported quarterly profit that exceeded analysts’ estimates, demonstrating the company’s focus on cloud-computing, advertising, and other high-margin businesses continues to pay off. First-quarter earnings were $7.09 a share, the Seattle-based company said Thursday in a statement. Analysts had projected $4.67 a share. Revenue gained 17 percent from a year earlier to $59.7 billion -- in line with the average estimate of analysts compiled by Bloomberg. The retailer has ...
BLOOMBERG
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Facebook  released new figures about its attempts to stop the spread of videos after a shooter livestreamed his attacks on two Christchurch, New Zealand mosques last Friday, killing 50 people.Including views during the live broadcast, the video was viewed about 4,000 times before it was removed from Facebook. It was first reported 29 minutes after it started streaming, or 12 minutes after it had ended. Sonderby said a link to a copy was posted onto 8chan, the message board that played a maj...
TECHCRUNCH
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A study published today indicates that US adults are making changes to the way they use Facebook. Over a quarter of US adults have removed the app from their phone, and an even greater number of users have taken a break from using Facebook altogether. A survey conducted by the Pew Research Center found that Facebook users ages 18 and older have taken the following actions within the past year: 54% of users have adjusted their privacy settings, 42% have taken a break from checking Facebook for se...
SEARCH ENGINE JOURNAL
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Zombie-like passive consumption of static video is both unhealthy for viewers and undifferentiated for the tech giants that power it. That’s set Facebook on a mission to make video interactive, full of conversation with broadcasters and fellow viewers. It’s racing against Twitch, YouTube, Twitter and Snapchat to become where people watch together and don’t feel like asocial slugs afterward.
That’s why Facebook today told TechCrunch that it’s acquired-hired Vi...

TECHCRUNCH
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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.