Influencer Marketing is a Big Thing: All You Need to Know

It is easy to assume that influencer marketing is a fairly new concept, now that social media and other modern-day internet tools have become so pervasive. But it isn’t. In the 1940s, a study in political communications called the “Multistep flow model” claimed that most people are influenced by opinion leaders and by information that is second hand. We can easily assume that the same claims extend to the supply chain.

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IAB UK

Founded in 1997, the IAB is the UK trade association dedicated to defining the future of digital advertising. Most of the UK’s leading brands, media owners, agencies and tech companies take part in the IAB. IAB members participate in councils and working groups that unite experts in their fields, on topics ranging from display trading to mobile and everything in between. The IAB’s councils and working groups help drive the IAB’s research and policy initiatives.

Other Infographics
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7 Pointers to make your Radio Ad a Tempting Treat

Infographic | February 24, 2020

Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.

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Google Display Ads Dimensions 2021

Infographic | August 19, 2021

According to statistics, 4.72 billion people use the internet worldwide in April 2021. This number accounts for more than 60% of the global population. As a result, having a solid social media presence would undoubtedly assist a business in reaching new heights. Around 2 million websites and applications are part of the Google Display Network. Setting up and optimizing your ads on Google’s Display Network is not a piece of cake, particularly when it comes to the dimensions of the images you are choosing. Google Display Network will display ads in various positions on mobile devices and websites, so you must select the image’s dimensions accordingly. If you use the wrong banner size your campaign’s reach would be severely limited.

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90% Of Retailers Plan To Implement BOPIS By 2021

Infographic | December 26, 2019

Retailers are accelerating the move to “phygital” the digitization of the in-store experience. By 2021, 90% of retailers will offer Buy Online/Pick Up In-Store (BOPIS), and 75% will be able to identify specific customers in the store and have the ability to customize their visits. By 2021 more store associates will be armed with the technology to help create more customized experiences: Mobile POS devices (87%);

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Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Infographic | April 12, 2021

Though a cookie-less future looms, 78% have no third-party plan. With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies are phased out, brands and publishers are feeling the heat.

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The ABCs of Compelling Visual Ads

Infographic | December 4, 2019

This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable ... the list goes on.

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Advertising Infographics: How to become a super copywriter

Infographic | March 4, 2020

An infographic positions a company as an expert or authority on the topic of the infographic, thus helping the business to become a trusted resource. Infographics are also used for content marketing and viral marketing, since most companies strive to create unique content, especially when created by and for their specific vertical market. Infographic marketing is one of the most effective link bait and link-building strategies that can be leveraged to earn links from a variety of domains.

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Spotlight

IAB UK

Founded in 1997, the IAB is the UK trade association dedicated to defining the future of digital advertising. Most of the UK’s leading brands, media owners, agencies and tech companies take part in the IAB. IAB members participate in councils and working groups that unite experts in their fields, on topics ranging from display trading to mobile and everything in between. The IAB’s councils and working groups help drive the IAB’s research and policy initiatives.

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