The Top 8 Hottest 2016 Content Marketing Trends

Have you ever wondered why digital marketers call content “king”? It all boils down to the fact that content is your primary link to your targeted audience – and is the primary driver that will convert them into customers. Content marketing is not all about dominating organic search. It entails getting your message across to the right audience using the right tools and channels that deliver results.

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Tapit Media

Tapit is a global technology platform which leverages contactless technologies to deliver, manage & analyse real world customer behaviour from physical based assets such as Street Posters, Product Packaging, Point of Sale Materials, & other types of real world objects which can be "tapifyed" so consumers can get information on their smartphones fast.

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Podcast Advertising: Fuelling Revenue Through Engagement

Infographic | June 7, 2022

Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.

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7 Pointers to make your Radio Ad a Tempting Treat

Infographic | February 24, 2020

Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.

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The ABCs of Compelling Visual Ads

Infographic | December 4, 2019

This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable ... the list goes on.

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Advertising infographics

Infographic | December 18, 2019

Words can be powerful, but pictures pack a punch. They convey a world of meaning with a quick glance and make complex content understandable and scannable. In fact, research has shown that 90% of the information transmitted to the brain is visual. Infographics provide these visual vehicles in the form of graphic design to both simplify and clarify more complicated content.

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The Ultimate Cheat Sheet for LinkedIn Ad Types

Infographic | February 2, 2020

We have heard a lot of complaints about LinkedIn advertising being useless. As a matter of fact, unlike Facebook, LinkedIn is not for every business. However, there are a lot of B2B marketers out there looking for ways to advertise on LinkedIn to spread brand awareness and drive leads. It is an excellent platform for many business-minded social interactions. If you are looking at targeting c-suite professionals, just spreading brand awareness, or providing insight to marketers, LinkedIn advertising is the right solution for you.

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Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Infographic | April 12, 2021

Though a cookie-less future looms, 78% have no third-party plan. With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies are phased out, brands and publishers are feeling the heat.

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Spotlight

Tapit Media

Tapit is a global technology platform which leverages contactless technologies to deliver, manage & analyse real world customer behaviour from physical based assets such as Street Posters, Product Packaging, Point of Sale Materials, & other types of real world objects which can be "tapifyed" so consumers can get information on their smartphones fast.

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