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5 Things Every Brand Need to Know About Marketing to Dads
When it comes to examining the beliefs and habits of different demographic groups, brands tend to overlook dads. All too often, marketers assume that men who are dads simply act the same as men who are not dads, or they create campaigns based on outdated, clichéd notions about fatherhood. That’s a big mistake. American fathers are much different from the “dear old dad” stereotype. Specifically, today’s dads have distinct purchasing behaviors, beliefs about their roles, and methods for finding information.
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