Best Internet Marketing Testing Strategies

whitePaper | February 3, 2023

2022 has seen widespread change on both fronts. With this whitepaper, we hope to shed some light on this change, as well as giving you some tools to help you effectively tackle your paid digital advertising throughout 2023.

whitePaper | October 18, 2022

This primer for success outlines the basics of the ever-evolving digital out-of-home landscape - from the variety of venue types, to key tactics for campaign execution, and how to best incorporate the medium into your broader marketing strategy to drive real-world results.

whitePaper | May 24, 2022

Today’s pharma marketers are adapting their advertising strategies and investments in a world of digital choice. By embracing new online video and digital audio channels, advertisers are taking advantage of more precise targeting tactics, more efficiently reaching key patients and HCPs, and improving the overall ROI of their marketing investments.

whitePaper | December 2, 2019

One of the ways that Russian agents interfered in the 2016 election was by using online advertising to spread disinformation. In 2018, Facebook, Google, and Twitter created new resources to help the public track political ads on their platforms, bringing more transparency to the sponsors of digital ads. Snapchat followed suit in September 2019. But these databases of political ads are woefully inadequate, as Issue One has detailed in a major report. They lack uniform standards, display uneven amounts of information, and are difcult to use. Here’s what you need to know about them.

whitePaper | October 17, 2022

For many of us, whether new, veterans, casual or enthusiasts, gaming has become an extension of our world, a virtual destination where we express ourselves, socialise within communities, and chase our passions. Therefore, it should not come as a surprise that gaming has turned into a mass medium commanding large audiences and driving colossal revenues: 3.5b people are predicted to be gamers by 2025, generating more than US$225b in revenue.

whitePaper | May 31, 2021

It's the age of digital transformation. And for TV advertising, this evolution is fueling growth for both brands and television networks. But to take advantage of new opportunities to deliver critical business outcomes, both advertisers and media companies need to embrace four key priorities: TV attribution, identity, agility, and measurement.