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Nine Golden Opportunities for Marketers to Seize in 2018
A change was the watchword and upheaval the new normal. As leading providers of omnichannel digital solutions for performance marketers, we couldn’t be more excited about the year ahead; one that promises to sustain, and even accelerate, this ascending pace of innovation. Within this fluid environment, AUDIENCES continues to adapt and evolve, becoming more relevant than ever, and collaborating with the most innovative partners in the industry to generate unprecedented results for our customers. In one of the most significant shifts of 2017, Sizmek, an ad-tech leader since 1999, acquired Rocket Fuel, a key strategic partner with AUDIENCE over the last two years. The integration of Sizmek and Rocket Fuel, under Sizmek’s umbrella, represents what AdWeek calls a “formidable ad-tech force” that can more powerfully compete with “the Google-Facebook duopoly.
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