BRAND MAGNETISM

whitePaper | February 4, 2020

W&V is the decisive information platform in the communications industry and speaks to anyone interested in marketing, agencies and media. With our expansive product portfolio, we offer you the best opportunity to reach your target group across various media.

whitePaper | November 10, 2022

Every portal, website or app owner wants to control which goods and services will be advertised on their platform and at what price. This is a perfectly normal and understandable desire. Supply-side programmatic platforms have obvious advantages like algorithmic selling, the ability to sell advertising spots to premium customers in private auctions, and monetization tools. However, many media owners strive to create their own, independent solutions. Creating an independent platform requires considerable time, financial and human resources, but this step is understandable, because an in-house platform allows maximum control over the monetization of a digital marketplace. However, before making such a decision, it is important to understand if it is really necessary, or if it is enough to reconsider the settings of monetization tools or switch the platform to monetize.

whitePaper | May 24, 2022

Today’s pharma marketers are adapting their advertising strategies and investments in a world of digital choice. By embracing new online video and digital audio channels, advertisers are taking advantage of more precise targeting tactics, more efficiently reaching key patients and HCPs, and improving the overall ROI of their marketing investments.

whitePaper | March 15, 2023

The deprecation of the cookie may have been delayed following Google’s recent Chrome update, but it still looms large on the horizon. With data privacy regulations continuing to spread globally, advertisers are under no illusion that change is coming. The prospect of a world without third party browser cookies has captivated the industry and driven meaningful investment in finding alternatives. This guide delves deep into this new landscape, looking at the main privacy-compliant solutions that are currently available and the pros and cons of each.

whitePaper | August 22, 2022

This ALPHA KONNECT report is an overview of the current connected TV landscape in Canada. The report uses Canadian and North American data such as user reach in Canada, household penetration, and demographic data to help marketers and agencies better understand the impact of connected TV advertising. This report also serves as a guide that breaks down what connected TV is, how connected TV advertising works, best practices when running a campaign, how to properly measure campaigns, and also provides insight on the modern marketing mix that many advertisers are embracing with Connected TV advertising.

whitePaper | November 30, 2021

This paper proposes a way forward for entities seeking to implement or take advantage of virtual advertising solutions. It focuses on use of this technology in a sporting context but the principles are as relevant to use of the technologywithin any live event broadcast. Although there is a complex legal framework, with differing positions around the world, we believe it is useful to develop some broad principles in this emerging regulatory area to support the development of the Virtual Advertising sector.