IN Marketing

themediaonline | July 23, 2019

Real-time videoconferencing and videophones were promised for decades, but when they were successfully developed in the 1980s the realisation soon dawned that the development of cheap broadband technologies was a prerequisite to rolling out the services. Only after consumers could economically obtain high-speed, high-bandwidth internet connections did video chat services become widespread. Today, applications like applied machine learning and artificial intelligence, blockchain and other DLTs ma...

prolificlondon | July 09, 2019

According to a report by Reach, which investigated the personal and political views of the general population and the advertising sector, creative professionals' capacity for empathy is noticeably low.The investigation, 'The Empathy Delusion', was created after a survey of 2,019 British adults and 199 ad executives conducted through March. It scored respondents on a five-point scale looking at kindness, fairness, group loyalty, respect and purity. It also asked for self-reported poli...

Aarki | July 03, 2020

Aarki, a leading AI-enabled mobile marketing platform, is thrilled to announce that it was named winner in the category "Best AI Product in Marketing & Adtech" in the CogX 2020 awards, the world's leading festival of AI and emerging technology."It is exciting and rewarding for us to receive this accolade, our second AI award this year," said Levon Budagyan, Aarki's chief technology officer and co-founder. "This would not be possible without the continuo...

ksby | January 14, 2020

The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start filling out the U.S. Census in March either online, by phone or on paper. Officials say it's important to submit confidential information to the census because government leaders use the informati...