InvestingChannel

fool | April 15, 2020

In a memo obtained by CNBC, Amazon said it's reducing the commission rates starting April 21. A spokesperson for the tech giant wouldn't say if the move was driven by the COVID-19 pandemic. According to the memo, commission rates for several affiliate product categories are getting reduced significantly. For example rates for furniture and home improvement products have been cut to 3% from 8% while grocery product commission rates fell to 1% from 5%. The commission on ads for headphones,...

mediavillage | February 03, 2020

Call it a coincidence, if you like: As ever-more conversations between TV ad buyers and sellers begin to revolve around the Holy Grail of business outcomes attribution direct-to-consumer (DTC) brands such as Dollar Shave Club have been moving aggressively into TV advertising. DTC brands have added $1.4 billion to the TV ad pie in just the last year, according to the Video Advertising Bureau. In 2018, seventy DTC companies ran ads on TV for the first time. Actually, it's not such a coin...

Ad Networks

The Arena Group | October 27, 2022

The Arena Group, (NYSE American: AREN) (the “Company” or “The Arena Group”) a tech-powered media company home to more than 240 brands, including Sports Illustrated, TheStreet, Inc. (“TheStreet”), Parade Media (“Parade”), and HubPages, Inc. operating on a single technology platform, today announced further investment in its data infrastructure for advertising partners to optimize audience reach. As the first step in this process, the company hired S...

Ad Networks

AdTonos | December 07, 2020

AdTonos, a leading force in audio-centric advertising technology, has carried continuous intelligence to live radio with its new contribution: YoursTruly. The creative innovation permits advertisers to reach at audience members through keen speakers with drawing in two-manner, voice-based interchanges, conveyed over Octave's huge arrangement of business radio broadcasts. YoursTruly was developed to understand the huge and quickly developing capability of native audio advertise...