The Blueprint

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Anzu.io, Azerion | June 08, 2021

Anzu.io, the world's most advanced in-game advertising platform, has announced a new collaboration with Azerion, a leading pan-European digital gaming and monetization platform that provides casual and social games and videos, as well as digital marketing services for both publishers and advertisers. Azerion will now provide Anzu's market-leading blended in-game advertising solution throughout the world via its proprietary programmatic platform, Improve Digital, which generates over 1.6 ...

IAS | September 18, 2020

Taboola, the world's leading discovery platform, today announced a partnership with Integral Ad Science (IAS), the global leader in digital ad verification, to introduce an industry-first pre-bid brand safety technology for performance advertisers. This is the first-ever integration to directly apply pre-bid brand safety within a native discovery platform. With this integration, performance advertisers have the ability to achieve their marketing goals across Taboola's large audience of 1...

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Backtracks | January 18, 2022

Backtracks, the world's most advanced platform for end-to-end podcast and audio management, advertising and data analytics, announces today the addition of dynamic client-side ad insertion (CSAI) for audio. This latest offering will provide publishers, advertisers and creators “over the top” ad insertion capabilities by using VAST (video ad serving template, the combined standard in the digital advertising industry for both audio and video advertising) to access ads from multiple...

searchenginejournal | April 08, 2020

Despite short-term uncertainty in early trends of reduced audio consumption during COVID-19, Spotify has remained a winner the past few years in the audio streaming space. They are continuing to move forward with their ad model growth, particularly for brands that may not have the in-house capabilities of bigger name players who routinely crank out radio ads. On the heels of a 68% increase of active advertisers over the past year, their Ads Studio product is now expanding its geotargeting to ove...