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Advertiser Platforms
Moloco | December 01, 2022
Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the appointment of Ben Jeger as Vice President of EMEA. With over a decade of mobile app marketing experience, he will focus on delivering the next stage of Moloco’s growth in the EMEA region. Immediate priorities include increasing Moloco’s EMEA team of world-class talent to help businesses scale their performance ad campaigns, through Moloco Cloud DSP, which uses machin...
Ad Tech and Martech
Business Wire | June 22, 2023
Today during Cannes Lions, Roblox, a global immersive platform where millions of people connect and communicate daily, announced a new Roblox Partner Program designed to scale brand innovation and enable a self-serve, global advertising ecosystem on the platform. The Program’s community-forward approach is focused on engaging a broad network of platform advocates – from Roblox developer studios to early adopters among agencies, brands, and third-party sellers – in global ...
Ad Networks
Business Wire | March 31, 2023
ReBid, the leading unified Madtech Intelligence platform, announced today the integration of Amazon Ads and TikTok Ads, enabling customers to activate, manage and get unified reporting and dashboard across multiple search, social, programmatic and commerce ad platforms. With the addition of Amazon Ads and TikTok Ads, ReBid has extended its capability to two of the biggest ad platforms globally in terms of reach. ReBid's customers can now easily compare key performance indica...
Display Advertising
PubMatic | November 24, 2021
PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global consumer-first advertising suite, and Scream Malmo, a Swedish full-service media agency, have successfully employed the ID5 ID within PubMatic to reach and effectively target new consumers on mobile web and desktop at scale. The deprecation of third-party cookies and changes to Apple’s IDFA require that media buyers find new audience targeting and meas...
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