How To Promote Your Webinar With Facebook Ads

2022 saw many changes in advertising, media and entertainment. And 2023 is shaping up to be no less transformational for advertisers and publishers alike. Greater data collaboration will necessitate a renewed focus on technology like clean rooms. Retail media growth is expected to continue. Customer journey analytics could change media plans and media buys. It is critical for marketers to stay on top of these important trends.

Hear from Kevin Jones, a Partner Manager at Bing, about the benefits of Bing, trends among B2B advertisers and some helpful takeaways. Then get ready to take a deeper look at some J-OME success stories and exactly how to track the benefits of Bing for your program from Team Lead, Will Potter.

In this second town hall, IAB experts and industry thought leaders discuss privacy-first approaches to data collection, first-party data, and addressability. In this town hall series, we will have an in-depth discussion on the findings from the latest IAB State of Data 2022 Part II: Preparing for the New Addressability Landscape report, which examines how changes in privacy legislation, the deprecation of third-party cookies and identifiers, and platform policies are affecting data collection, addressability, measurement, and optimization. IAB commissioned MediaScience to conduct this qualitative research study on how marketers are evolving their approach to consumer privacy, as well as working with their internal and external partners to meet consumer privacy expectations.

Advertisers are expected to spend just shy of $30 billion on online video this year – an increase of nearly 28 percent year-over-year, according to recent research by WARC and its global ad trends report. Leading the pack when it comes to where brands are spending dollars is YouTube. Twenty percent of online video advertising is spent at YouTube. While YouTube’s market share has remained steady over the past few years, according to stats from Statista, it has solidified itself at the top of the mountain for online video advertising.