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EVENTS

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...

72andSunny


72andSunny has offices in Amsterdam, Los Angeles, New York, Sydney and Singapore. We create cultural impact on behalf of brands and have been recognized as one of Fast Company’s Most Innovative Companies for two years in a row, and are a two-time “Agency of the Year” winner for Advertising Age and Adweek.

RELATED NEWS


Display advertising is the oldest form of advertising on the web, and has been the biggest source of income for a large number of online publishers. However, in the last couple of years, we’ve seen revenues through display advertising declining steadily and publishers complaining about losing loyal customers to ads....
EXCHANGE4MEDIA
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There are plenty of words online about how big data will change every facet of our lives, and a substantial chunk of those words are devoted towards how big data will affect advertising. But instead of haphazardly leaping on the change bandwagon, advertisers need to sit down and understand what big data has changed and yet what still remains the same....
CIO.IN
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The failure of advertisement delivery is every marketer’s nightmare and a leaking hole in the ROI vessel. The problem gets complicated further when advertising is published on globally leading digital ad-platforms such as Facebook and Instagram. The stakes are too high and brands channelize a substantial amount of money in their ad-spend, especially on popular platforms. Facebook understands this and has released the ‘Marketing API, v3.2,’ to give powerful insights to marketers...
MARTECH SERIES
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The China State Administration of Industry and Commerce recently issued the Online Advertising Regulation (Regulation) which will come into force on September 1, 2016. The Regulation has been widely regarded as the response to a recent scandal regarding paid search results. Earlier this year, a promising college student in China, Wei Ze Xi sought cancer treatment at a hospital which was returned as a paid search result on an internet search engine. The hospital promised that the treatment would ...
LEXOLOGY
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Organic search proved to be the top-performing channel in 2017, and will be a top priority for marketers in 2018, according to survey findings released Tuesday. Respondents listed "paid search" or "pay per click" media as their second priority for 2018, and "social" as their No. 3 priority for next year. Conductor's 2018 Marketing Executive Survey, with 500 participants, reveals statistics on strategy, technology, spend and success. The findings also suggest tha...
MEDIAPOST
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While social media is a solid path for expanding and deepening brand awareness, it’s unlikely to be your company’s only marketing strategy. Other avenues from content marketing to corporate events to traditional tactics can take up significant portions of your advertising budget. A 2016-17 study from Gartner illustrates that the average company spends 12 percent of its annual revenue on marketing. And while 92 percent of marketers agree that social media is important to their busines...

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EVENTS

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...