home.aspx
 
EVENTS

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...

Audienz Marketing


At Audienz, we develop blockbuster marketing campaigns and content for technology B2B. We help you captivate your audience and accelerate results in the age of diminishing attention spans. CRAFT: For technology B2B marketing and sales professionals seeking to maximize the effectiveness of their initiatives, Audienz provides a welcome alternative to traditional marketing agencies: 1. Marketing content that resonates 2. Blockbuster channel campaigns 3. Sales collateral that closes the deal.

RELATED NEWS


Digital advertising is soaring ahead of next month's midterm elections, as candidates, political parties and outside groups adopt new ways to target voters, including the millennials who make up a growing share of the US population. Television advertising still dominates the political landscape, accounting for a little more than half of the $8.9 billion in advertising that forecaster Borrell Associates says voters will see by Election Day. But nothing is growing faster than digital, which al...
CNN
READ MORE

Although ad tech vendors are perpetually cratering and getting acquired for pennies on the dollar, ad measurement companies are having a moment. The rise of ad measurement companies is best exemplified in the $850 million that Oracle is reportedly paying to purchase Moat. But the demand for ad measurement can also be seen in the fact that ad measurement startups are raising money at a time when venture capital funding in ad tech has dried up. Conversion Logic, which tracks browsing behavior acro...
DIGIDAY
READ MORE

Google will again allow cryptocurrency ads starting in October, ending a ban that was put in place this past June. Ads for cryptocurrency and related products were originally banned by Google in order to mitigate the potential for consumer harm. Now Google has found a way to mitigate harm while still allowing cryptocurrency-related ads, albeit in a limited capacity. Cryptocurrency exchanges in the US and Japan will be allowed to advertise with Google again in October. However, they will need to ...
SEARCH ENGINE JOURNAL
READ MORE

In a unique joint initiative, The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) have combined forces to launch a pioneering campaign to pitch communication as a force for good and battle the scourge of violence against women.Explaining the thought behind the initiative, Raj Nayak, president, The Advertising Club said, "From governments to Fortune 500 companies, everybody entrusts us to communicate their agenda to the larger public. It is time to take our co...
ETBRANDEQUITY
READ MORE

Out-stream video advertising has emerged as an important revenue source for social media companies and publishers with limited or no video content. But while out-stream seems poised for continued growth, certain obstacles could halt its progress—including concerns over potential ad fraud.Out-stream ads deliver a user experience that some consider less intrusive than various types of in-stream video units. “eMarketer defines out-stream video as a form of digital advertising in which v...
EMARKETER
READ MORE

Want to start a movement? Buy an Instagram ad featuring Beyoncé with the text, “Stop the white privilege by participating in a PRO-Beyonce Rally! Support Queen B!” The cost: 1,467.39 Russian rubles (about $24), along with the integrity of the 2016 U.S. presidential election. The House Intelligence Committee published on May 10 more than 3,300 Facebook and Instagram ads linked to Kremlin-connected Internet Research Agency. The file is the largest publicly available look of Russ...
DIGIDAY
READ MORE

EVENTS

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...