home.aspx
 
EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

Rainmaker Digital


Since January 2006, Copyblogger has been teaching people how to create killer online content. Valuable information that attracts attention, drives traffic, and builds your business. These days, that’s called content marketing. Copyblogger founder Brian Clark has been building businesses with online content marketing since 1998, before anyone used that term. Copyblogger started as a simple one-man blog. Today, Rainmaker Digital (formerly Copyblogger Media) is a software and training organization with more than 125,000 unique customers and it was all done with useful content, smart copywriting, and solid products and services.

RELATED NEWS


According to internal Facebook emails review by the Wall Street Journal, the social media firm discussed cutting deals with companies in exchange for access to the personal data of two billion Facebook users. The emails were secured as part of a lawsuit brought against the firm in California by the app startup Six4Three which alleges that Facebook CEO Mark Zuckerberg developed a “malicious and fraudulent scheme” to take advantage of Facebook users’ personal data and force other...
BREITBART
READ MORE

Rocket Fuel announced on Thursday a partnership with Integral Ad Science (IAS), offering IAS Enhanced Video Quality Metrics on its demand-side platform (DSP) to ensure the quality of pre-roll ad placements.“A significant portion of today’s in-banner inventory is mislabeled. With IAS we now have an integrated solution to solve this problem,” stated Simon Hayhurst, SVP of product and business development at Rocket Fuel....
HTTP://WWW.MEDIAPOST.COM
READ MORE

With 2017 around the corner, here’s a recap of the main issues the IAB team has been involved in regarding digital advertising policy and regulation this year.Data and Privacy What a year it’s been for data and privacy. On 14 April, the European Commission adopted the General Data Protection Regulation (GDPR), its primary data legislation. The GDPR will come into force on 25 May 2018, irrespective of Brexit, and organisations should be preparing for it now. Check out our FAQs and Bri...
IAB UK
READ MORE

Facebook, which previously banned cryptocurrency ads, has now further rolled back its decision since it will no longer require pre-approval from advertisers in this space. Facebook first initiated the blanket ban in January 2018 against ads promoting cryptocurrencies and ICOs out of fear that some of Facebook’s users were being scammed. Later that same year, in June, Facebook updated their “policy to allow ads that promote cryptocurrency and related content from pre-approved advertis...
DASH NEWS
READ MORE

HomeAdvisor, an InterActiveCorp (IAC) company, has unveiled the national advertising campaign Just Ask HomeAdvisor, as part of a $100 million investment to educate consumers on the company's search platform that matches homeowners with "trusted" profile.Boulder-based agency EVB produced two 30-second spots. The TV ads will run on broadcast and cable networks including ABC, NBC, HGTV, TNT and TBS. The campaign, which focuses on quick tasks from services like search, could be tied to...
MEDIAPOST
READ MORE

The Facebook algorithm change that has publishers panicking may be good news for a certain group inside the industry: influencers and their followers. As Facebook decides to favor content from friends and family over posts from (certain) publishers, agency buyers are telling clients to focus more on influencer content. “By prioritizing [user-generated content], Facebook is giving brands an opportunity to double down on influencers that maintain authentic relationships with their audiences,...
DIGIDAY
READ MORE

EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.