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whitepaper
WHY SOCIAL MEDIA USERS INTERACT WITH ORGANIZATIONS
Social networking sites (SNSs) have changed how organizations and the public interact. While communication scholars have explored many aspects of social media, no published research asks SNS users why they direct message organizations, tag organizations, or post on their public profiles. This paper shares the results of an exploratory survey examining how four previously studied motivations influence SNS users when they initiate interaction with organizations. These motivations include. DOWNLOAD