TOP 10 COST-SAVING TIPS FOR GETTING THE MOST OUT OF YOUR PAY PER CLICK BUDGET

whitePaper | November 30, 2021

This paper proposes a way forward for entities seeking to implement or take advantage of virtual advertising solutions. It focuses on use of this technology in a sporting context but the principles are as relevant to use of the technologywithin any live event broadcast. Although there is a complex legal framework, with differing positions around the world, we believe it is useful to develop some broad principles in this emerging regulatory area to support the development of the Virtual Advertising sector.

whitePaper | September 12, 2022

Spark Ninety is a strategy consultancy focused on the digital media and advertising sectors. It helps clients to understand complex markets and emerging business models; to develop strategies and plans; and to assess investments.

whitePaper | September 6, 2022

Organizations have been placing increasingly more emphasis on making data-driven marketing decisions in recent years. Especially since the onset of COVID-19, the demand for insights on how to craft the optimal marketing budget allocation plan has risen markedly. Marketers rely on guiding principles like Marketing Mix Modeling (MMM) to determine which marketing channels will drive the highest return and optimize marketing budget allocations to maximize business outcomes.

whitePaper | October 10, 2022

Few retailers doubt the effectiveness of performance advertising. From humble origins to something more complex, it remains a preferred tactic for advertisers the world over. The reasons why remain simple. Retailers can target shoppers better. And they can measure their campaigns more accurately. But as campaign expectations have evolved, so have the metrics which determine success.

whitePaper | September 22, 2022

The local advertising marketplace will reach $167.4 billion in 2022 as local, regional, and national buyers compete to bring their messages to local audiences across major traditional and digital media platforms. The fastest-growing media segment is OTT with an annual growth rate of +57.4 percent in 2022. This emphasizes how competitive this media channel has become, as consumer behavior follows the same trend. In this whitepaper developed in collaboration with BIA, discover key trends impacting shifting media budgets, the effects of programmatic, and forecasts for local advertising in the years to come.

whitePaper | December 2, 2019

One of the ways that Russian agents interfered in the 2016 election was by using online advertising to spread disinformation. In 2018, Facebook, Google, and Twitter created new resources to help the public track political ads on their platforms, bringing more transparency to the sponsors of digital ads. Snapchat followed suit in September 2019. But these databases of political ads are woefully inadequate, as Issue One has detailed in a major report. They lack uniform standards, display uneven amounts of information, and are difcult to use. Here’s what you need to know about them.