8 Rules of Marketing to Millennials

whitePaper | October 18, 2022

FAST or Free Ad-supported Streaming TV refers to the new linear distribution model that delivers pre-programmed content to a mass audience via connected devices. What makes it different from AVOD (Advertising-supported Video on Demand) is – linear content distribution. In simpler terms, a FAST channel is like a traditional TV channel that has fixed programming, schedules, and advertising. On the other hand, the AVOD model, apart from being ad-based, lets viewers choose what they want to watch in an on-demand manner.

whitePaper | January 5, 2020

As consumers increasingly research, shop and book travel on multiple digital platforms, travel marketers have amped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not.

whitePaper | March 24, 2023

With over 215 million gamers in the U.S. and with the average gamer being in their early 30s, the term “gamer” now encompasses a broad and diverse demographic spectrum. Two out of every three Americans play video games through various platforms, and gaming is third only to TV and social media in terms of how audiences spend their time—yet gaming captures less than 5% of advertiser budgets.

whitePaper | January 1, 2020

When AT&T bought the first banner ad on Hotwired.com in October 1994, no one could have realised that they were witnessing the birth of an industry. This year, that industry will support sales of digital advertising worth over USD$223 billion. The advertising technology industry is a huge, complex and sprawling ecosystem. It incorporates everything from third-party ad networks to trading desks, real-time bidding platforms, retargeting, supply- and demand-side platforms, sophisticated attribution models and increasinglyartificial intelligence solutions.

whitePaper | November 26, 2019

Your reputation is your currency. Period. Measuring reach, optics, leads, presence, adopters and influencers is not only the most critical safeguard for you, but it’s your bread and butter. Social media presents a unique challenge to companies and organizations today. Not only is it a direct channel of communication with your fans, prospects and customers.

whitePaper | October 10, 2022

AI is evolving from a nice-to-have capability, to an everyday staple, especially in advertising. Forms of AI handle your bidding, targeting, optimizations and sometimes even your creative output. AI will be the baseline for advertising innovation over the next few years, are you ready?