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Best Practices in Email, Web and Social Media Security

Email, web and social media tools are pervasive in the vast majority of organizations. For example, Osterman Research has found that the typical information worker spends 153 minutes per day working in email and 51 minutes in social media 42.5 percent of a typical eight-hour workday not to mention the various work-related and personal use of the web that takes place on a daily basis. Consequently, security for all of these tools must be of paramount concern for decision makers because of the substantial opportunity that they represent for ingress of malware and other threats. For example, our research found that during just the last 12 months.

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Blue State Digital

Blue State Digital transforms how causes and brands engage their most important people. We apply a people-first, data-driven, campaign mindset on behalf of bold ambitions and transformative missions. We got our start on the campaign trail, pioneering the use of digital to open up the democratic process. But people don't just vote on Election Day—they vote every day with their wallets, with their time, with their clicks and posts and tweets. By reimagining organizations’ relationships with their most important supporters and customers, we help our clients transform their businesses and scale their impact.

OTHER WHITEPAPERS

Podcast Advertising Provides Up to 30x Higher Lift vs Other Channels

whitePaper | April 8, 2021

Does it pay off to invest in a podcast marketing campaign? Claritas analyzed the results of over 158 podcast campaigns in multiple industries and found lift significantly exceeding those of other channels. Claritas’ proprietary measurement tools help marketers measure the effectiveness of their podcast and other advertising campaigns, measuring conversions both online and off. Our tools can isolate conversion data by creative, audience, channel and much more.

Social Media Monitoring and Listening

whitePaper | November 26, 2019

Your reputation is your currency. Period. Measuring reach, optics, leads, presence, adopters and influencers is not only the most critical safeguard for you, but it’s your bread and butter. Social media presents a unique challenge to companies and organizations today. Not only is it a direct channel of communication with your fans, prospects and customers.

Integrated media plan 2019

whitePaper | November 12, 2019

Founded in 1880 as the American Society of Mechanical Engineers, ASME is a not-for-profit membership organization that enables collaboration, knowledge sharing, career enrichment, and skills development across all engineering disciplines, toward a goal of helping the global engineering community develop solutions to benefit lives and livelihood.

Why Ad Quality Matters So Much For Rewarded Video Ads

whitePaper | September 19, 2022

What Are Rewarded Video Ads? Many apps, and especially mobile games, have rewarded ad units, in which users are exposed to an ad in exchange for a benefit (extra lives, in- app currency, etc.). These ads are often video ads, but a rewarded ad can come in any format, including a playable/interactive ad, a full-screen interstitial, or a 360° ad, among others. Rewarded ads are among the most popular ad formats because users gain a reward for viewing the ad (beyond just getting access to the app for free). 54% of mobile gamers prefer rewarded ads, while 50% of mobile gamers like rewarded ad formats overall. By comparison, only 21% explicitly dislike them. 61% of Gen Z gamers "enjoyed using the offerwall to complete rewarded ad offers."

Third-party data and programmatic: The essential combination for growing brands

whitePaper | March 5, 2023

Over the past few years there’s been the notion that third-party data for marketing personalization is going away. But an exclusive new study from Datonics is proving that an evolving technology landscape is ensuring that the essential strengths of third-party data will remain effective, and at enormous scale.

Powering a Programmatic Revolution Through APIs

whitePaper | September 23, 2022

You have quality content and a highly engaged audience on your site. You are a line item on every Fortune 100’s marketing plan. You opened up your site to programmatic demand because of what the technology promised to offer: “target the right user, at the right time, for the right price.” And it has delivered on that promise for both you and your advertisers. But your CPMs have been declining for a decade. Your display ads have become almost worthless, you’ve tried adding new units like video and native to the mix. Now your site is bloated, load times are unbearable, and your core audience is noticing. You feel helpless to turn it around.

Best Practices in Email, Web and Social Media Security