Datorama
Knowledge is power. That’s certainly true for your marketing campaigns, when it comes to managing spend, ROI and viewability across all channels. Knowing what’s working and what’s not is step one. Moving to actionable insights in real-time to control the performance of your KPIs, is the next level up. In this on-demand webinar, Jay Wilder, Director of Product Marketing at Datorama, shares 7 practical ways to get in control – and actionable, with a complete view of your paid media data, analytics and ROI.
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Falcon
The Anatomy of a Successful Instagram Ad Campaign, Marketers live and breathe ad campaigns. A lot of effort is put into them and yet, not all campaigns turn out satisfactorily. How can we turn the tide? This webinar will uncover: A step-by-step process for launching effective ad campaigns, Creative best practices & advanced ad targeting options & The KPI's you should be measuring.
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CPC Strategy
Advertising on Facebook presents a unique opportunity because it’s a channel that can address every stage of the ecommerce conversion funnel—from brand awareness to generating revenue to creating loyal customer relationships.
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Effective measurement is a fundamental pillar of all marketing. Being able to target the right audience on the right channels and measure the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world.
With the many changes in the legal and technology landscape and the imminent sunset of third-party cookies by 2023, there are two questions that are looming in the marketing world about measurement: How would you measure (and report on) in-channel performance if you do not have access to all the data? What would this mean for cross-channel data attribution?
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