12 Content Marketing Trends That Will Dominate 2016

2016 is going to bring drastic changes to the world of content marketing by revolutionizing how we consume or publish content. There is a variety of people getting introduced to internet, mostly through mobile phones. The audience is increasingly lacking attention span, which means there is a need to push for visual content and come up with new ways to curate content.

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Big Idea Advertising

Big Idea is a boutique advertising and marketing agency in New York City. We help companies find a distinct voice for their products and services. Our team is passionately devoted to the success of our clients. By connecting the dots between strategy, consumer desire and creative solution, we create brand communications with relevance and a point of view.

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How In-App Advertising is Collecting Your Data

Infographic | December 10, 2019

More than 9 in 10 Americans feel they’ve lost control of their personal data to corporations who mine their data from social media, connected devices, and more. But how does this collected data potentially compromise your business? When you have a business phone, these apps are still collecting data about you – where you are making your sales calls, where you are having meetings, and more. Could this data potentially be used to harm your business? What can you do about it?

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Podcast Advertising: Fuelling Revenue Through Engagement

Infographic | June 7, 2022

Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.

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Video Ads on LinkedIn: 4 Tips to Success

Infographic | May 31, 2021

Since back in 2017 when LinkedIn launched native video marketing, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, video ads on LinkedIn generated more than 300 million impressions on their social media platform. It is no secret that the success can be proven by numbers, they earn an average of three times the engagement of plain text posts. To reflect back to our core question, what does an effective video marketing ad can look like on LinkedIn? To find out, LinkedIn teamed up with Digivizer to make a deep look and analyze more than 3,500 LinkedIn video ads.

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13 Things Content Marketers Should Know About Email Marketing

Infographic | February 10, 2020

As a content marketer, your top challenge is figuring out how to get relevant content in front of the right people and email marketing is one of the top marketing channels for increasing content engagement. This infographic offers up the latest best practices for content marketing emails in one complete list. See what to improve and what you could gain from some tweaks to your emails.

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The History of Google Ads 20 Years in the Making

Infographic | June 10, 2022

Google Ads’ history dates back to the year 2000 and has evolved into one of the most (if not the most) indispensable platforms for digital advertisers. From its start as an auction system to introducing Site Targeting, adding Quality Score, Customer Audiences, interest-based display ads, sitelink extensions, remarketing and everything in between, AdWords becomes more robust each passing month.

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Four Best-Practices for Responsive Search Ads

Infographic | May 10, 2021

Google's responsive search ads enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format? A recent infographic from JumpFly outlines tried-and-true techniques that can help advertisers stand out from the competition with their RSAs. Specifically, the piece delves into four best-practices: developing multiple headline options, crafting descriptive descriptions, repurposing existing expanded text ads (ETAs), and creating visually appealing ads.

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Spotlight

Big Idea Advertising

Big Idea is a boutique advertising and marketing agency in New York City. We help companies find a distinct voice for their products and services. Our team is passionately devoted to the success of our clients. By connecting the dots between strategy, consumer desire and creative solution, we create brand communications with relevance and a point of view.

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