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IMPROVING DIGITAL ADVERTISING EXPERIENCES
We in digital advertising live in an increasingly mobile and multiscreen world where content and advertising messages can be consumed anywhere; the sight, sound, and motion of digital video offer unparalleled opportunities to tell a brand story. Data—and the technology and expertise to transform that data into actionable insights—offer the modern marketer tools of unprecedented scope and power. Despite these promising trends, our industry’s net efforts have resulted in many user experiences that are unsatisfactory, or worse.
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